With the Yeezy Brand phasing out, adidas is moving forward in a new collaboration with famous American sneaker and fashion designer Jerry Lorenzo.
Announcing the launch of Fear of God Athletics, adidas is looking for a strong comeback after a pivotal year. With sales plummeting after the after the adidas/Yeezy breakup Lorenzo’s Fear of God brand may be the key answer moving forward. With product said to be rolling out late 2023, look for 2024 to be a big game changer for the sneaker company. Below are some teased concepts revealed last month at the Fear of God runway show hosted at the Hollywood Bowl.
