After several collaborations famous Puerto Rican rapper Anuel AA and Reebok have announced that are now long-term partners. The deal will include collaborative projects as well as original content and releases. During an interview with Complex Anuel AA quoted “As a lifelong fan of Reebok, becoming part of the brand is a dream come true,” Anuel AA said about the deal. “I have long admired Reebok’s unique designs and iconic roster of collaborators who have never shied away from writing their own rules. It’s a special feeling to know that I’m considered a member of the team and that they not only believe in me but give me the space for unbridled creative expression. I am so honored to be a part of this brand’s legacy and help shape its next chapter.”