Legendary football phenomenon Deion Sanders coach of the University of Colorado football team has resigned with longtime estranged business partner Nike. This news comes after he was spotted rocking a revamped version of his Diamond Turf Max ’96 during the Colorado Buffaloes Black & Gold Day game, and most recently via his Instagram account.
Besides playing professionally for the MLB and NFL Sanders is best known in sneaker world for his signature training shoe the Nike Air Diamond Turf. Released in 1993 he and Nike went on to deliver four more remakes, the Air Diamond Turf 2 sequel in ’94, the Diamond Turf Max ’96, the Air Diamond Turf 4 in ’97, and the Air Diamond Turf 5 in ’98.
His relationship with the Swoosh went south in later years and Sanders began a long-term relationship with Under Armour in 2009.
During a 2017 episode of “Sneaker Shopping,” via Complex Sanders told host Joe La Puma that he worked with Nike designer Tracy Teague to create the original Diamond Turf.
“That’s why I’m upset with them right now,” Sanders said of Nike in the video. “We created these together, but they don’t want to seed me, they don’t want to direct deposit,” adding he’d “never” work with the brand again.
Now the future looks very bright for the two.
